Your brand should be consistent and easily identifiable. It encompasses various elements like your logo, the fonts you use, and color palettes etc., and should resonate and align with your business objectives. I can help you identify your brand or work with you to enhance your current one.
Establishing your marketing strategy is an important task and can affect the success of your business. it can be daunting defining your short and long-term goals, but it is an essential marketing tool that will help you with all of your initiatives in the long-run.
I can design a detailed plan that outlines each activity to help you achieve your overall goals.
Graphics are an integral component of your communications plan and brand. Whether it’s an infographic or signage, they act as a visual aid and often support your messages. Whatever your project entails, be it company signage, web graphics, or business cards and logos, I can custom your graphics to suit your project while keeping your brand consistent.
On a side note, I also contribute my own graphics to Shutterstock for sale.
Marketing collaterals come in a variety of mediums and typically support a service or a product. They can reference a collection of work or portfolio and provide more information to your client. An example of a marketing collateral is a brochure, presentation, CSR report, on-boarding manual, one sheet etc.
My Lookbook is a great example of a marketing collateral as it not only provides details of the services I can provide, but also includes samples of my work.
Know your target audience. Aside from using proper grammar and spelling, knowing your audience is key to a successful piece of writing. Finding your voice is also important but that takes a bit of practice before you can determine the language and tone that works best for your business. You also have to take into consideration the topic because that will frame the basis of your article and determine the verbiage you use.
From website and social media copy, to press releases and newsletters, I can help you identify your voice and write your copy to help you deliver your message.
Newsletters are a great way to communicate to your customers. They’re a great source of information and can provide details of a promotion or updates to your business. With the use of photography and graphics, your newsletters have the potential to turn a reader into a customer.
Through email campaigns and my knowledge of CAS regulations, I can help you write a company newsletter for both your internal and external readers and set-up scheduled e-mail campaigns.
We’ve all had to plan an event at some point in our lives. Whether it be a small gathering in your home or planning your big wedding day, the same principles apply. The most important task is choosing a day for your event. Other factors to consider are budget, location, vision, and execution and I can help you plan the finer details.
My experience planning events include organizing 3 charity concerts at The Phoenix Concert Theatre, corporate parties, team-building activities, weddings, and virtual events.
Your website is your biggest online marketing tool. Whether it makes a good first impression is dependent upon a myriad of factors, like content, graphics, and images etc. Your site should be easy to navigate and user-friendly. Avoid unnecessary copy and ensure there are plenty of images to support your message – a picture is worth a thousand words.
I have been managing websites for 2 decades and been exposed to various platforms. I can help you manage yours with fresh, updated content.
It is almost impossible to be considered for a job without a proper resume. Regardless of the opportunity, your resume is oftentimes the reader’s first and last impression of you. Your resume and cover letter should at the very least, include your objective, a summary of your skills and work experience, contact info, and education, all organized in a clear and concise format.
If you would like to update your resume or create a new one, I can write and design a resume fitting of your personality and the job you’re applying for.
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